In past posts (i.e. Value = Profit + Public Good), MOTG has talked about the need to measure an organization performance in terms of its financial and social and/or environmental aspects.
For guidance on how you can actually do that check out this great article from RISE (Research Initiative on Social Entrepreneurship), entitled "Assessing Social Impact In Double Bottom Line Ventures"
The articles highlights the strengths and weaknesses of several models for measuring impact and includes examples of how each of the models could be implemented.
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